Cover Image

Advertising media sourcebook /

Show other versions (2)
Bibliographic Details
Main Author: Turk, Peter B.
Corporate Author: NetLibrary, Inc
Other Authors: Jugenheimer, Donald W., Barban, Arnold M.
Format: eBook
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, [1997]
Edition:4th ed.
Subjects:
Advertising media planning > United States.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Barban's name appears first on the earlier edition.
Includes index.
Electronic resource.
Physical Description:vii, 102 pages : illustrations ; 28 cm.
ISBN:058512423X (electronic bk.)