Essentials of advertising strategy /

Bibliographic Details
Main Author: Schultz, Don E.
Corporate Author: NetLibrary, Inc
Other Authors: Tannenbaum, Stanley I., Allison, Anne
Format: eBook
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, [1996]
Edition:3rd ed.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Includes index.
Electronic resource.
Physical Description:ix, 155 pages : illustrations ; 27 cm.
ISBN:0585124205 (electronic bk.) :