rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising and the World Wide Web
  name:
    name part: Schumann, David W.
  name:
    name part: Thorson, Esther.
  name:
    name part: NetLibrary, Inc
  name:
    name part: Conference on Advertising and Consumer Psychology 1996 : Bloomfield Hills, Mich.)
  type of resource: text
  genre: bibliography
  genre: conference publication
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    date issued: 1999
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: remote
    extent: ix, 317 pages : illustrations ; 24 cm.
  table of contents: Web advertising's birth and early childhood as viewed in the pages of Advertising age / Esther Thorson, William D. Wells, and Shelley Rogers -- Understanding interactivity of cyberspace advertising / Harper A. Roehm and Curtis P. Haugtvedt -- Current advertising on the Internet : the benefits and usage of mixed-media advertising strategies / Ann E. Schlosser and Alaina Kanfer -- "New and improved!" Advertising in cyberspace : using specific conduits to access browsers and seekers / David R. Fortin -- Children, advertising, and the Internet : an exploratory study / Lucy L. Henke -- Effectiveness of Internet advertising by leading national advertisers / Judy Foster Davis -- Interactive media : a means for more meaningful advertising? / Glen J. Nowak ... [et al.] -- Sophistication on the World Wide Web : evaluating structure, function, and commercial goals of Web sites / Charles Frazer and Sally J. McMillan -- Scaling the Web : a parasocial interaction scale for World Wide Web sites / John Hoerner -- 'Cyberhate' : extending persuasive techniques of low credibility sources to the World Wide Web / Megan McDonald -- Online newspaper advertising : a study of format and integration with news content / Ann M. Brill -- The adoption of the World Wide Web by marketers for online catalogs : a diffusion analysis / Jennifer K. Meyer -- Advertising in an interactive environment : a research agenda / Eloise Coupey -- Cyber-cookies : how much should the public swallow? / Sandra Davidson -- From spam to stern : advertising law and the Internet / Sandra Davidson -- Old-fashioned salesmanship in a newfangled medium / Keith Reinhard -- An audience survey from the first gridiron cybercast / Lynn R. Kahle ... [et al.] -- Conversations with practitioners / edited by David W. Schumann -- Fifty million data points--consumer behavior on the Web / Michael G. Samet -- Loopy : keeping you in the loop / Carole Walters and Teresa Denova -- Interactive media : an agency perspective / Bruce Goerlich …
  note: edited by David W. Schumann, Esther Thorson.
  note: "Edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference ... Bloomfield Hills, Michigan"--introduction.
  note: Electronic resource.
  note: Electronic reproduction. Boulder, Colo. : NetLibrary, 2000. Available via the World Wide Web. Available in multiple electronic file formats. Access may be limited to NetLibrary affiliated libraries.
  note: Includes bibliographical references and index.
  subject:
    topic: Internet advertising
    genre: Congresses
  classification: HF6146.I58 A38 1999eb
  classification: 658.8/00285/4678
  related item:
    identifier: (DLC) 99017344
    identifier: (OCoLC)40698629
  identifier: 0585081603 (electronic bk.)
  identifier: 9780585081601 (electronic bk.)
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: N$T
    record creation date: 001008
    record change date: 20190325093954.0
    record identifier: in00001573389