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Advertising and the World Wide Web /

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Bibliographic Details
Corporate Authors: Conference on Advertising and Consumer Psychology, NetLibrary, Inc
Other Authors: Schumann, David W., Thorson, Esther
Format: Conference Proceeding eBook
Language:English
Published: Mahwah, NJ : Lawrence Erlbaum Associates, 1999.
Subjects:
Internet advertising > Congresses.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:"Edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference ... Bloomfield Hills, Michigan"--introduction.
Electronic resource.
Physical Description:ix, 317 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0585081603 (electronic bk.)
9780585081601 (electronic bk.)