Simplicity marketing : end brand complexity, clutter, and confusion /

Bibliographic Details
Main Author:	Cristol, Steven M.
Other Authors:	Sealey, Peter, 1940-
Format:	Book
Language:	English
Published:	New York : Free Press, [2000]
Subjects:	Marketing. Customer relations > Technological innovations.

Description
Physical Description:	x, 274 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages [255]-260) and index.
ISBN:	0684859181