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A framework for marketing management /

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Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, 2001.
Subjects:
Marketing > Management.
Description
Item Description:"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
Physical Description:xv, 352 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0130185256