Key customers : how to manage them profitably /

Bibliographic Details
Main Author:	McDonald, Malcolm
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Rogers, Beth, 1957-, Woodburn, Diana
Format:	Book
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, 2000.
Subjects:	Selling > Key accounts. Marketing > Key accounts. Customer services.

Description
Item Description:	"Published in association with the Chartered Institute of Marketing."
Physical Description:	xxii, 320 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0750646152 (alk. paper)