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Strategic public relations management : planning and managing effective communication programs /

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Bibliographic Details
Main Author: Austin, Erica Weintraub
Other Authors: Pinkleton, Bruce E.
Format: Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum Associates, 2001.
Series:LEA's communication series.
Subjects:
Public relations > Management.
Description
Physical Description:xiv, 399 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 379-386) and indexes.
ISBN:0805831592 (cloth : alk. paper)
0805831606 (pbk. : alk. paper)