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Strategic marketing : an introduction /

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Bibliographic Details
Main Author: Proctor, Tony
Format: Book
Language:English
Published: London ; New York : Routledge, 2000.
Subjects:
Marketing > Decision making.
Marketing > Management.
Srategic planning.
Description
Physical Description:xvii, 318 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references (pages [303]-312) and index.
ISBN:0415208106 (hbk.)
0415208114 (pbk.)