Customer relationship management systems : ROI and results measurement /

Bibliographic Details
Main Author:	Petersen, Glen S.
Format:	Book
Language:	English
Published:	Downers Grove, IL : Strategic Sales Performance, [1998]
Subjects:	Sales management > Automation. Customer relations > Management. Customer services > Management. Rate of return.

Description
Physical Description:	161 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages 156-157) and index.
ISBN:	0966935101