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Research in media promotion /

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Bibliographic Details
Other Authors: Eastman, Susan Tyler
Format: Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum Associates, 2000.
Series:LEA's communication series.
Subjects:
Advertising > Television programs > United States.
Description
Item Description:A collection of 11 original studies.
Physical Description:xiii, 365 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:080583382X (cloth : alk. paper)