The IEBM encyclopedia of marketing /
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; Boston :
International Thomson Business Press,
1999.
|
| Edition: | 1st ed. |
| Subjects: |
| Item Description: | "International Encyclopedia of Business and Management series"--Ser. title page. |
|---|---|
| Physical Description: | xiii, 865 pages : illustrations ; 26 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1861523041 |