Cover Image

Key issues in the pharmaceutical industry /

Bibliographic Details
Main Author: McIntyre, Ann-Marie
Format: Book
Language:English
Published: Chichester, England ; New York : Wiley, [1999]
Subjects:
Pharmaceutical industry.
Drug Industry.
Table of Contents:
  • Introduction
  • Historical development of the modern pharmaceutical industry
  • Market structure
  • Dynamic competition: research and development
  • Drug promotion, pricing and profitability
  • Regulation: safety, pricing and patents
  • Third World relationships.