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Sport marketing /

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Bibliographic Details
Main Author: Mullin, Bernard James
Other Authors: Hardy, Stephen, 1948-, Sutton, William Anthony, 1951-
Format: Book
Language:English
Published: Champaign, IL : Human Kinetics, [2000]
Edition:2nd ed.
Subjects:
Sports > Marketing.
Description
Physical Description:xiv, 441 pages : illustrations ; 29 cm.
Bibliography:Includes bibliographical references (pages 409-430) and index.
ISBN:0880118776