Brand asset management : driving profitable growth through your brands /

Bibliographic Details
Main Author:	Davis, Scott, 1964-
Format:	Book
Language:	English
Published:	San Francisco : Jossey-Bass, [2000]
Edition:	1st ed.
Series:	Jossey-Bass business & management series.
Subjects:	Brand name products. Product management. Brand name products > United States. Product management > United States.