Cover Image

Marketing management : a relationship marketing perspective /

Bibliographic Details
Corporate Author: Cranfield School of Management
Format: Book
Language:English
Published: New York : St. Martin's Press, 2000.
Subjects:
Marketing > Management.
Description
Physical Description:xviii, 295 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0312231865 (cloth)