Cover Image

International advertising : realities and myths /

Show other versions (1)
Bibliographic Details
Other Authors: Jones, John Philip
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [2000]
Subjects:
Advertising.
Advertising media planning.
Comparative advertising.
Description
Physical Description:412 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0761912444 (acid-free paper)
0761912452 (pbk. : acid-free paper)