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Principles of advertising : a global perspective /

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Bibliographic Details
Main Author: Lee, Monle
Other Authors: Johnson, Carla
Format: Book
Language:English
Published: New York : Haworth Press, [1999]
Subjects:
Advertising.
Description
Physical Description:xvii, 355 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0789006154 (alk. paper)