Cover Image

Media and communication research methods : an introduction to qualitative and quantitative approaches /

Show other versions (2)
Bibliographic Details
Main Author: Berger, Arthur Asa, 1933-
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, 2000.
Subjects:
Mass media > Research > Methodology.
Communication > Research > Methodology.
Description
Physical Description:xix, 295 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 265-268) and indexes.
ISBN:0761918523 (alk. paper)
0761918531 (pbk. : alk. paper)