Cover Image

Market-driven management : strategic and operational marketing /

Bibliographic Details
Main Author: Lambin, Jean-Jacques, 1933-
Format: Book
Language:English
Published: New York : St. Martin's Press, 2000.
Subjects:
Marketing > Europe.
Marketing > Europe > Management.
Description
Physical Description:xxvii, 737 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0312231857 (cloth)