Quantitative methods in marketing /

Bibliographic Details
Main Author:	Hooley, Graham J.
Other Authors:	Hussey, Michael
Format:	Book
Language:	English
Published:	London : International Thomson Business, 1999.
Edition:	2nd ed.
Subjects:	Marketing > Mathematical models.

Description
Physical Description:	464 pages ; 25 cm.
ISBN:	186152417X