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Marketing management support systems : principles, tools, and implementation /

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Bibliographic Details
Main Author: Wierenga, B.
Other Authors: Bruggen, Gerrit Harm van, 1966-
Format: Book
Language:English
Published: Boston : Kluwer Academic, [2000]
Series:International series in quantitative marketing.
Subjects:
Marketing > Management.
Description
Physical Description:xiv, 341 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [303]-323) and index.
ISBN:0792386159 (alk. paper)