Marketing in the 21st century : concepts, challenges and imperatives /

Bibliographic Details
Main Author:	Kyambalesa, Henry
Format:	Book
Language:	English
Published:	Aldershot : Ashgate, 2000.
Subjects:	Marketing > Management. Marketing > Government policy.

Description
Physical Description:	320 pages ; 22 cm.
Bibliography:	Bibliography. Includes index.
ISBN:	0754612678