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Powerful products : strategic management of successful new product development /

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Bibliographic Details
Main Author: Bean, Roger, 1946-
Other Authors: Radford, Russell W.
Format: Book
Language:English
Published: New York : AMACOM, [2000]
Subjects:
Product management.
New products > Marketing.
Description
Physical Description:xii, 274 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 261-263) and index.
ISBN:0814405665