Measuring customer satisfaction : hot buttons and other measurement issues /

Bibliographic Details
Main Author:	Myers, James H.
Format:	Book
Language:	English
Published:	Chicago, Ill. : American Marketing Association, [1999]
Subjects:	Consumer satisfaction > United States > Evaluation.

Description
Physical Description:	xiv, 219 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0877572763 (hardcover)