Healthcare market research : tools and techniques for analyzing and understanding today's healthcare environment /

Bibliographic Details
Main Author:	Berkowitz, Eric N.
Other Authors:	Pol, Louis G., Thomas, Richard K., 1944-
Format:	Book
Language:	English
Published:	[Burr Ridge, Ill.] : Irwin, [1997]
Subjects:	Medical care > Marketing. Marketing research. Marketing of Health Services. Research Design.

Description
Physical Description:	xii, 276 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	1557386420