The customer century : lessons from world class companies in integrated marketing and communications /

Bibliographic Details
Main Author:	Grönstedt, Anders
Format:	Book
Language:	English
Published:	New York : Routledge, 2000.
Subjects:	Business communication > Case studies. Communication in management > Case studies. Marketing > Case studies. Consumer satisfaction > Case studies.

Description
Physical Description:	xiii, 238 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0415921996 (cloth)