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The maturing marketplace : buying habits of baby boomers and their parents /

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Bibliographic Details
Other Authors: Moschis, George P., 1944-
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 2000.
Subjects:
Consumer behavior > United States.
Baby boom generation > United States > Attitudes.
Middle-aged consumers > United States > Attitudes.
Older consumers > United States > Attitudes.
Market segmentation > United States.
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