Cover Image

The maturing marketplace : buying habits of baby boomers and their parents /

Show other versions (1)
Bibliographic Details
Other Authors: Moschis, George P., 1944-
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 2000.
Subjects:
Consumer behavior > United States.
Baby boom generation > United States > Attitudes.
Middle-aged consumers > United States > Attitudes.
Older consumers > United States > Attitudes.
Market segmentation > United States.
Description
Physical Description:xii, 303 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1567203442 (alk. paper)