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Building models for marketing decisions /

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Bibliographic Details
Other Authors: Leeflang, P. S. H., 1946-
Format: Book
Language:English
Published: Boston : Kluwer Academic, [2000]
Series:International series in quantitative marketing ; 9.
Subjects:
Marketing > Management > Decision making > Mathematical models.
Marketing > Mathematical models.
Description
Physical Description:xvi, 645 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 579-615) and indexes.
ISBN:0792377729 (alk. paper)