Cover Image

Marketing strategies for competitive advantage /

Bibliographic Details
Main Author: Adcock, Dennis
Format: Book
Language:English
Published: Chichester [England] ; New York : J. Wiley, [2000]
Subjects:
Marketing.
Description
Physical Description:viii, 406 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471981699 (acid-free paper)