Good news! : how to get the best possible media coverage for your school /

Bibliographic Details
Main Author:	Conners, Gail A.
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : Corwin Press, [2000]
Subjects:	Schools > Public relations > United States. Community and school > United States. Education in mass media.

Table of Contents:

Using "the Bleiker lifepreserver" for positive school-community relations : putting Bleiker to work
Building credibility and accountability with the community
Developing a communications plan
Creating a positive relationship with the media
Crisis communications : schools in turmoil
Forming partnerships in communications
Designing newsletters and Web sites.