Cover Image

Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group /

Bibliographic Details
Other Authors: Silverstein, Michael J., Stalk, George, 1951-
Format: Book
Language:English
Published: New York : Wiley, 2000.
Subjects:
Marketing > Management.
Consumer behavior.
Description
Physical Description:xii, 227 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:047138433X (cloth : alk. paper)