Cover Image

Marketing trends in Australasia : essays and case studies /

Bibliographic Details
Other Authors: Harker, Michael
Format: Book
Language:English
Published: South Yarra, [Vic.] : MacMillan Publishers Australia, 1999.
Subjects:
Marketing > Australasia.
Marketing > Australasia > Case studies.
Marketing > Australasia > Problems, exercises, etc.
Marketing > Study and teaching (Higher) > Australasia.
Description
Physical Description:xiv, 296 pages : illustrations, map ; 25 cm. + 1 Instructor's guide
Bibliography:Includes bibliographical references and indexes.
ISBN:0732954983