Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention /
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Berlin ; New York :
Springer,
[2000]
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| Subjects: |
| Physical Description: | xvii, 459 pages : illustrations ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 3540669426 (alk. paper) |