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eBrands : building an Internet business at breakneck speed /

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Bibliographic Details
Main Author: Carpenter, Phil, 1967-
Format: Book
Language:English
Published: Boston : Harvard Business School Press, [2000]
Subjects:
Business names.
Brand name products.
Electronic commerce.
Internet.
Internet marketing.
Description
Item Description:Includes index.
Physical Description:x, 301 pages ; 25 cm.
Bibliography:Includes bibliographical references (pages 273-285) index.
ISBN:0875849296 (alk. paper)