Cover Image

Motigraphics : the analysis and measurement of human motivations in marketing /

Show other versions (1)
Bibliographic Details
Main Author: Maddock, Richard C.
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 2000.
Subjects:
Motivation research (Marketing)
Description
Physical Description:viii, 304 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:1567202845 (alk. paper)