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Market segmentation : conceptual and methodological foundations /

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Bibliographic Details
Main Author: Wedel, Michel
Other Authors: Kamakura, Wagner A. (Wagner Antonio)
Format: Book
Language:English
Published: Boston : Kluwer Academic, [2000]
Edition:2nd ed.
Series:International series in quantitative marketing.
Subjects:
Market segmentation.
Market segmentation > Statistical methods.
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by Wedel, Michel
Published 1998
Book
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