Cover Image

Market segmentation : conceptual and methodological foundations /

Show other versions (2)
Bibliographic Details
Main Author: Wedel, Michel
Other Authors: Kamakura, Wagner A. (Wagner Antonio)
Format: Book
Language:English
Published: Boston : Kluwer Academic, [2000]
Edition:2nd ed.
Series:International series in quantitative marketing.
Subjects:
Market segmentation.
Market segmentation > Statistical methods.
Description
Physical Description:xxii, 382 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [345]-370]) and index.
ISBN:0792386353 (alk. paper)