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Product management : sharpening the competitive edge /

Bibliographic Details
Main Author: Legge, John, 1942-
Format: Book
Language:English
Published: South Yarra, Vic. : Macmillan Education, 1999.
Edition:New ed.
Subjects:
Product management.
New products > Marketing.
Description
Item Description:Includes index.
Physical Description:xi, 283 pages ; 24 cm.
Bibliography:Bibliography.
ISBN:073295407X :
0732954088 :