The customer marketing method : how to implement and profit from customer relationship management /

The satisfied customer : winners and losers in the battle for buyer preference /
by: Fornell, Claes
Published: (2007)

The one to one future : building relationships one customer at a time /
by: Peppers, Don
Published: (1993)

Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay /
by: Roman, Ernan
Published: (2011)

Strategic customer care : an evolutionary approach to increasing customer value and profitability /
by: Brown, Stanley A., 1946-
Published: (1999)

The new market leaders : who's winning and how in the battle for customers /
by: Wiersema, Frederik D. (Frederik Derk)
Published: (2001)

Reconnecting with customers : building brands and profits in the relationship age /
by: Myers, Jack, 1947-
Published: (1998)

Ten key customer insights : unlocking the mind of the market /
by: Schieffer, Robert
Published: (2005)

From mind to market : reinventing the retail supply chain /
by: Blackwell, Roger D.
Published: (1997)

Know your customer : new approaches to understanding customer value and satisfaction /
by: Woodruff, Robert B.
Published: (1996)

Stopwatch marketing : take charge of the time when your customer decides to buy /
by: Rosen, John
Published: (2008)

The butterfly customer : capturing the loyalty of today's elusive consumer /
by: O'Dell, Susan M.
Published: (2000)

Managing customer relationships on the Internet /
Published: (2006)

Customer relationship management : integrating marketing strategy and information technology /
by: Zikmund, William G.
Published: (2003)

Customer relationship management : the foundation of contemporary marketing strategy /
by: Baran, Roger J. (Roger Joseph), 1945-
Published: (2013)

Customer relationship management : how to turn a good business into a great one! /
by: Roberts-Phelps, Graham
Published: (2001)

Customer stratification : best practices for boosting profitability /
by: Lawrence, F. Barry, 1958-
Published: (2011)

What customers really want : how to bridge the gap between what your organization offers and what your clients crave /
by: McKain, Scott
Published: (2005)

Customer experience management : a revolutionary approach to connecting with your customers /
by: Schmitt, Bernd
Published: (2003)

Customer lifetime value : reshaping the way we manage to maximize profits /
Published: (2006)

Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers /
by: Foss, Bryan
Published: (2001)

Customers that count : how to build living relationships with your most valuable customers /
by: Cram, Tony
Published: (2001)

Converting customer value : from retention to profit /
Published: (2006)

Customer equity : building and managing relationships as valuable assets /
by: Blattberg, Robert C., 1942-
Published: (2001)

The 4A's of marketing : creating value for customer, companies and society /
by: Sheth, Jagdish N.
Published: (2012)

Effective customer relationship management : how emotion drives sustainable success /
by: Sauers, Amy Carson
Published: (2008)

Customer-centric marketing : supporting sustainability in the digital age /
by: Richardson, Neil, 1963 January 25-
Published: (2015)

Preference pollution : how markets create the desires we dislike /
by: George, David (David L.)
Published: (2001)

Preference pollution : how markets create the desires we dislike /
by: George, David (David L.)
Published: (2001)

Preference pollution : how markets create the desires we dislike /
by: George, David (David L.)
Published: (2004)

Customer-centric knowledge management : concepts and applications /
Published: (2012)

Motivation research, a new aid to understanding your market ; a research report /
by: Wolf, Hans A.
Published: (1955)

Managing the customer experience : turn customers into advocates /
by: Smith, Shaun
Published: (2002)

The market driven organization : understanding, attracting, and keeping valuable customers /
by: Day, George S.
Published: (1999)

Capturing customer equity : moving from products to customers /
Published: (2006)

Fuzzy methods for customer relationship management and marketing : applications and classifications /
Published: (2012)

Creating customer evangelists : how loyal customers become a volunteer sales force /
by: McConnell, Ben
Published: (2003)