The search for a method : focus groups and the development of mass communication research /

Bibliographic Details
Main Author:	Morrison, David E.
Format:	Book
Language:	English
Published:	Luton, Bedfordshire, U.K. : University of Luton Press, [1998]
Subjects:	Mass media > Research > Methodology. Group work in research. Lazarsfeld, Paul Felix, > 1901-1976. Merton, Robert King, > 1910- Entretiens focalisés. Communication > Recherche > Méthodologie. Sociologie > Recherche > Méthodologie. Entretiens (Sociologie) Marketing > Recherche > Méthodologie.

Description
Physical Description:	xv, 294 pages ; 24 cm.
Bibliography:	Includes bibliographical references (pages 275-290) and index.
ISBN:	1860205402 (pbk.)