APA (7th ed.) Citation

Morrison, D. E. (1998). The search for a method: Focus groups and the development of mass communication research. University of Luton Press.

Chicago Style (17th ed.) Citation

Morrison, David E. The Search for a Method: Focus Groups and the Development of Mass Communication Research. Luton, Bedfordshire, U.K.: University of Luton Press, 1998.

MLA (9th ed.) Citation

Morrison, David E. The Search for a Method: Focus Groups and the Development of Mass Communication Research. University of Luton Press, 1998.