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Conjoint measurement : methods and applications /

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Bibliographic Details
Other Authors: Gustafsson, A. (Anders), Herrmann, Andreas, 1964-, Huber, F. (Frank), 1965-
Format: Book
Language:English
Published: Berlin ; New York : Springer, [2000]
Subjects:
Product management.
Conjoint analysis (Marketing)
New products.
Description
Physical Description:vi, 437 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:3540665269 (hard : alk. paper)