Cover Image

Basic marketing management /

Bibliographic Details
Main Author: Dalrymple, Douglas J. (Douglas Jesse), 1934-
Other Authors: Parsons, Leonard J., 1942-
Format: Book
Language:English
Published: New York ; Chichester : Wiley, [2000]
Edition:2nd ed.
Subjects:
Marketing > Management.
Description
Item Description:Previous edition: 1995.
Physical Description:xiii, 341 pages : illustrations ; 26 cm.
Bibliography:Includes index.
ISBN:0471353922