International marketing strategy : analysis, development and implementation /

Bibliographic Details
Main Author:	Doole, Isobel, 1954-
Other Authors:	Lowe, Robin, 1945-
Format:	Book
Language:	English
Published:	London ; New York : International Thomson Business Press, 1999.
Edition:	2nd ed.
Subjects:	Export marketing > Management. Export marketing > Management > Case studies.

Description
Physical Description:	xix, 572 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	1861524722