Public relations campaigns and techniques : building bridges into the 21st century /

Bibliographic Details
Main Author: Matera, Fran R., 1954-
Other Authors: Artigue, Ray J.
Format: Book
Language:English
Published: Boston : Allyn and Bacon, [2000]
Subjects:
Description
Physical Description:vii, 280 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 265-273) and index.
ISBN:0205158153