The advertising budget : the advertiser's guide to budget determination /

Bibliographic Details
Main Author:	Broadbent, Simon
Corporate Author:	Institute of Practitioners in Advertising
Format:	Book
Language:	English
Published:	Henley-on-Thames : NTC Publications for the Institute of Practitioners in Advertising, 1989.
Subjects:	Advertising media planning. Advertising > Costs. Advertising > Great Britain. Great Britain > Advertising > Expenditure

Description
Physical Description:	276 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliography and index.
ISBN:	1870562356 (pbk) :