Cover Image

The image-is-everything presidency : dilemmas in American leadership /

Bibliographic Details
Main Author: Waterman, Richard W.
Other Authors: Wright, Robert (Robert Lee), St. Clair, Gilbert K.
Format: Book
Language:English
Published: Boulder : Westview Press, 1999.
Series:Dilemmas in American politics.
Subjects:
Presidents > United States.
Public relations and politics > United States.
Table of Contents:
  • Public expectations and presidential image
  • Historical images
  • Personal images
  • The constant campaign
  • Speaking more, saying less: the pattern of presidential speechmaking
  • Presidential image and the media
  • Where do we go from here?