Cases in strategic marketing /

Bibliographic Details
Main Author:	Rosenthal, David W.
Other Authors:	Brown, Lew G.
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : Prentice Hall, [2000]
Edition:	[2nd ed.].
Subjects:	Marketing > Decision making > Case studies. Marketing > Management > Case studies. Business > Marketing

Description
Physical Description:	xiii, 610 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references.
ISBN:	0130863599